Why Top Liquor Brands Like Southern Comfort Promote With Swizzle Sticks

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Many of the world’s most well-known liquor brands use branded swizzle sticks, drink stirrers & cocktail picks for promotional purposes. 

Custom stirrers & picks provide powerful visual branding in marketing materials & at trade shows, industry events & much more. Also, there are many instances where liquor companies will provide bars with their unique swizzle sticks & picks at no cost & encourage them to use the products within signature cocktails. 

In the liquor business, differentiation is key. Custom products like stirrers & picks add a subtle finishing touch that most drinkers love & remember. 

Southern Comfort is a prime example of a well-known liquor brand that consistently utilizes personalized swizzle sticks. Check out some of the photos from the Southern Comfort Instagram page below! Cheers! 

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