Insta-Worthy Bars: How to Boost Your Restaurant’s Instagram Presence

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In the age of social media, your restaurant’s online presence matters more than ever. Platforms like Instagram have become a hub for foodies and beverage enthusiasts looking for their next dining experience. The photos shown in this blog post are all clients of Royer. Let’s explore how YOU can use Royer’s customized products to shine your Instagram game! 

Crafting Your Brand

Let’s kick things off with a couple of game-changers—custom injection-molded drink stirrers and custom coasters from Royer. These products can turn any ordinary cocktail into a masterpiece. Whether you want to stamp your logo, feature a unique design, or even name your signature drink, these stirrers/coasters have got you covered. Remember to choose a design that reflects your bar’s personality. How is Royer Corporation the best partner in crafting memorable brand experiences? Read more here. 

Creating the picture-perfect Cocktail

Signature Cocktails: Time to put your mixology skills to the test. Develop a menu of signature cocktails that not only taste divine but also look like works of art. Fresh garnishes, vibrant ingredients, and, of course, Royer’s custom stirrers and swizzle sticks will make them pop :)

Presentation Matters: Presentation is key. Invest in chic glassware, unique garnishes, and stylish trays or boards for serving. Remember, the first sip starts with the eyes! 

Lighting and Background: Don’t underestimate the power of good lighting and a captivating background. Soft, natural light and an aesthetically pleasing setting can transform your photos.

Engaging with Your Audience

Hashtags, Hashtags, Hashtags: Use relevant hashtags to increase the reach of your posts. Research popular food and drink-related tags, and don’t forget to create a custom hashtag for your restaurant to encourage diners to share their experiences.

Encourage Engagement: Ask your customers to share their snaps of your cocktails and bar area on their Instagram accounts. You can even run contests to spice things up. 

Consistency is Key: Maintain a consistent posting schedule to keep your followers engaged. Share sneak peeks, cocktail recipes, and customer reviews to keep your content fresh. 

Track Your Progress

Keep an eye on your performance using Instagram’s built-in analytics tools. Monitor engagement, reach, and the types of content that resonate most with your audience. Based on your results, tweak your Instagram strategy. Focus on what works best to boost your online presence and connect with your followers effectively.

Now go and become an Insta-worthy bar! Contact Royer today for more.