If you own or operate a bar, restaurant or a similar business, you’re likely well aware of the importance of branding. However, just how important can it be for your business? Branding is critical if you want to convey a consistent image through all advertising and promotional efforts. Below are tips that can help you when planning the branding strategy for your establishment.
You’ll first need to perfect your brand image. How do you want customers to portray your business? Who are you catering to? Kids? Strictly adults? Sports lovers? Upscale diners? You’ll want to have a solid plan in place that outlines the steps you’re going to take to bring your brand image to life. A well-constructed brand image will play a big part in attracting your target audience.
Logos will always be a popular topic of discussion when discussing branding. You absolutely must have a logo – regardless of the size of your business. You should use this in all forms of communication. Once customers begin associating your logo with your company, valuable brand awareness will be generated.
When creating your logo, make sure the design is professional and unique. Emphasizing a unique logo will ensure your brand is not confused with another company with a similar looking design.
Also, your logo should accurately reflect your bar or restaurant’s brand image. Using the appropriate graphics and color combinations will help you deliver a consistent message that aligns with your brand.
You should attempt to maximize logo touch points at all times. Typically, you’ll find logos featured on:
- Social Media Pages
- Beverage Stirrers/Swizzle Sticks
- Cocktail Picks
- Steak Markers
- Name Badges
- Employee Shirts
- TV Ads
- Print Ads
- Outdoor Signage
- Posters on the Walls
- Behind/Around the Bar
- All Other Areas that Make Sense For You!
Whether your bar or restaurant is new, or you’ve been in business for decades, branding and generating exposure for your logo should always be prioritized.
Share your branding tips in the comment section below!