Roger Royer and Dean Long founded our company in Hamilton, Ohio in 1970 under the name Gadgeteria, Inc. Beginning in the basement of Mr. Royer’s home, using a small, homemade molding machine, the company began producing custom designed swizzle sticks and advertising specialties for local restaurants and businesses. Using a special technique for constructing the molds for these items at a relatively low cost, the company was able to expand its sales and in 1971, moved into a small plant in Hamilton, Ohio.
In 1976, Gadgeteria was sold to Madison Plastics, Inc. and its factory was relocated to Madison, Indiana, where it was integrated into the existing Madison Plastics Operation. Here, it fell upon hard times initially. Customers went elsewhere, much of the equipment was lost or sold, and operations virtually came to a standstill. In September of 1977, the company was bought by Guy Kitchens and was named Royer Corporation.
Immediately after Guy Kitchens assumed control of the business, an independent factory was established in Madison, new equipment was purchased and Royer Corporation began its evolution. Kitchens was a savvy businessman who took great pride in manufacturing value added products right here in Madison, Indiana. His leadership propelled Royer’s success in the 1980’s and 1990’s as the company built business relationships with major casinos, restaurants, resorts and airline companies.