As your bar or restaurant prepares for Memorial Day weekend, keep these 3 promotional tips in mind.
1. Discounts For U.S. Armed Forces & Veterans
Honor those who gave the ultimate sacrifice & show appreciation for veterans and active members of the Armed Forces by offering these heroes discounted meals and/or drinks on Memorial Day. This initiative has been known to boost business & also shows the public that your business values those who serve. This blog from military.com mentions several of the promo ideas currently being implemented.
2. Kick Summer Off With Signature Cocktails
While many may choose to enjoy beer on Memorial Day weekend, promoting patriotic cocktails at your bar or restaurant can provide a nice added touch. You don’t have to reinvent the wheel when it comes to these drinks. Adding a red, white & blue theme to your classic cocktails is a good place to start. If you need recipe inspiration, here’s a helpful list from punchbowl.com.
3. Take Advantage of The Outdoors
If your bar or restaurant has a patio or outdoor seating area, be sure to promote it on Memorial Day weekend, as everyone wants to be outside if the weather cooperates. If you’ve got the space to offer your customers games, activities & live music, go for it! These are great ways to entertain your guests and create buzz around your business. Use social media channels to spread the word!
If you’re a bar or restaurant owner/employee, good luck this weekend! Cheers to great weather and profitable promotions!